What Type Of Layout Is Appropriate For A Grocery Store
Are you opening a grocery store? Do you need help with the layout? The layout that you give to your grocery store is extremely important. You want the store to flow and not leave people confused or lost. Market Equipment is a reputable company that can help you design the best layout for your grocery store.
How Do Customers Behave?
Think about the behavior of customers when they are in a grocery store and the patterns that they like to follow. What section of the store do they visit first, and which one do they go through last? This will help you to better create a suitable layout for your store.
When entering a grocery store, you will notice that customers always turn to the right most of the time. They will not zig-zag around and navigate through crowded, small isles. Before beginning to fill their carts, they will take time to look around and get a good idea of where everything is located.
Will You Benefit From A Grid Layout?
A grid layout is one of the most common types that you will find. Not only in grocery stores, but in almost all retails stores. So, that makes it a very familiar style to people and one they will easily be able to navigate themselves around.
That is a plus in many ways; customers do not enjoy not finding what they are looking for. Although, just like anything that you do, there are pros and there are cons. But, the pros far outweigh the cons in this situation.
Additional Styles of Layout
There are more styles of layouts that you can try for your grocery store. For example, there is the racetrack loop, free flow, and mixed layouts that you can go with. When you have nontraditional versions of layouts, it can force customers to browse and search around. Encouraging find of new products and increased sales.
It can also discourage people as well. If they cannot find what they want quickly or make a fast run into the store for one item easily, they may choose to shop elsewhere. For stores that decide to lay their store out this way, it is better to have a smaller store that doesn’t carry as much variety as most.
Some Helpful Tips
Whatever layout that you choose for your grocery store, there are some tips and tricks that you can use. Don’t hide items. Items that customers can not easily see will not be purchased. If items are high on a shelf or not in the arms reach of a customer, they may pass right by it. Touching and feeling items is a big part of purchasing.
Choices are a good thing. People like to look at the differences and quality and choose which item appeals to them the most. Although, do not overwhelm your customers with too many choices. Have a good amount of variety to give options, but not overstimulate. Costumers also enjoy good placement of items. Have similar, complementing, or comparable items in the same location.
Let Market Equipment Help You
It is a big job to layout your grocery store and make the right decisions. Market Equipment has helped a number of business owners layout their grocery stores to benefit them the best. We have a couple of different locations in WA, UT, and MT. It would be our pleasure to help you with this important process. Contact us today to get more information on all the ways that we can help you.